Data protection | Backshop24

Privacy policy

Responsible for data processing:

Hilke Schebitz
Rathenaustraße 4
51427 Bergisch Gladbach
Germany
+49 2204 5865871
info@backshop24.de

Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our websites without giving any personal information. Whenever you call up a website, the web server merely automatically saves a so-called server log file, which contains e.g. the name of the requested file, your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call.

This access data is evaluated exclusively for the purpose of ensuring the trouble-free operation of the site and improving our offer. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer in the context of a weighing of interests. All access data will be deleted at the latest seven days after the end of your visit to our website.

Hosting services by a third party provider

In the context of processing on our behalf, a third party provider provides us with the services for hosting and displaying the website. This serves to protect our legitimate interests in a correct presentation of our offer, which outweigh the interests of the parties involved. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the scope described here.

This service provider is located within a country of the European Union or the European Economic Area.

2. data collection and use for contract processing, contact

We collect personal data when you voluntarily provide us with this information as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data for the processing of the contract or for the processing of your contact and you cannot send the order or contact without their indication. Which data is collected can be seen from the respective input forms. We use the data you provide us with in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for contract processing and processing your enquiries. Insofar as you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is legally permitted and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or by using a function in the customer account intended for this purpose.

3. data transfer

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service for the processing of payments. In some cases, the selected payment service providers also collect this data themselves if you open an account there. In this case you must log in to the payment service provider with your access data during the ordering process. In this respect the data protection declaration of the respective payment service provider applies.

We also use an external merchandise management system for order and contract processing. The data transfer or processing that takes place in this respect is based on order processing.

The same applies to the transfer of data to our manufacturers or wholesalers in cases where they undertake the dispatch for us (drop shipment).

Data transfer to shipping service providers

If you have given us your express consent to do so during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, so that they can contact you before delivery for the purpose of delivery notification or coordination.

This consent can be revoked at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data provided by you for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is permitted by law and about which we inform you in this declaration.

DPD Germany GmbH

Wailandtstr.1

63741

Aschaffenburg

German Post AG

Charles-de-Gaulle-Strasse 20

53113

Bonn

4. e-mail newsletters and postal advertising

E-mail advertising with newsletter subscription

If you register for our newsletter, we will use the data required for this purpose or data provided separately by you to send you our e-mail newsletter regularly on the basis of your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO.

You can unsubscribe from the newsletter at any time and can either be done by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use your data in ways that are legally permitted and about which we inform you in this declaration.

The newsletter is sent by a service provider on our behalf, to whom we pass on your e-mail address for this purpose.

This service provider is located within a country of the European Union or the European Economic Area.

Postal advertising and your right of objection

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by letter post. This serves to protect our legitimate interests, which outweigh the interests of our customers, in a promotional approach in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

5. cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Cookies are small text files which are automatically stored on your end device. Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies). You can see the duration of storage in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:

Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Safari™: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14

Chrome™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies

If cookies are not accepted, the functionality of our website may be limited.

Use of Google (Universal) Analytics for web analysis

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de) for the purpose of website analysis. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser within the framework of Google Analytics is not combined with other Google data. The data collected in this context will be deleted after the end of the purpose and use of Google Analytics by us.

Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de . This prevents the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from recording data on this website in the future. An opt-out cookie will be stored on your end device. If you delete your cookies, you will be asked again to give your consent.

6. online marketing

Google Ads Remarketing

Through Google Ads, we promote this site in Google search results and on third-party websites. If you have given us your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO, when you visit our website the so-called remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. The data collected in this context will be deleted after the end of the purpose and use of Google Ads Remarketing by us.

Any further data processing will only take place if you have agreed with Google that your web and app browsing history will be linked by Google to your Google account and information from your Google account will be used to personalize ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

Google Ads Remarketing is a service provided by Google LLC (www.google.de).

You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.

Google Maps

This website uses Google Maps for the visual presentation of geographical information Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer and easy accessibility of our locations in accordance with Art. 6 para. 1 lit. f) DSGVO.

When using Google Maps, Google transmits or processes data on the use of the Maps functions by website visitors, which may include in particular the IP address and location data. We have no influence on this data processing.

Google is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

To deactivate the Google Maps service and thus prevent data transmission to Google, you must deactivate the Java Script function in your browser. In this case, Google Maps cannot be used or can only be used to a limited extent.

Further information about data processing by Google can be found in Google's data protection information. The terms of use for Google Maps contain detailed information about the map service.

The data processing is based on an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here.

Google reCAPTCHA

For the purpose of protecting against misuse of our web forms as well as against spam, we use the Google reCAPTCHA service of the company Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) within the framework of some forms on this website. By checking a manual input, this service prevents automated software (so-called bots) from carrying out abusive activities on the website. In accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in protecting our website from misuse and in ensuring that our online presence is displayed without disruption.

Google reCAPTCHA uses a code integrated in the website, a so-called JavaScript, to use methods within the scope of the check which enable an analysis of the use of the website by you, such as cookies. The automatically collected information about your use of this website including your IP address is usually transferred to a Google server in the USA and stored there. In addition, other cookies stored by Google services in your browser are evaluated by Google reCAPTCHA.

A readout or storage of personal data from the input fields of the respective form does not take place.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Please note that this may limit the functionality of our website for your use.

You can find further information about Google's data protection policy here.

Google Fonts

On this website the script code "Google Fonts" of the company Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google) is integrated. This serves to safeguard our legitimate interests, which outweigh the interests of all parties involved, in a uniform presentation of the content on our website in accordance with Art. 6 para. 1 lit. f) DSGVO.

Within this framework, a connection is established between the browser you use and the Google servers. This enables Google to know that our website has been accessed via your IP address.

Further information about data processing by Google can be found in Google's privacy policy.

7. social media plug-ins

Use of social plugins from Facebook, Google, Twitter, Pinterest, Whatsapp using the Shariff solution

Social buttons from social networks are used on our website.

This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO. In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plug-ins, but only by using an HTML link. This integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the servers of the provider of the respective social network.

If you click on one of the buttons, a new window of your browser will open and call up the page of the respective service provider, where you can (if necessary after entering your login data) press the Like or Share button, for example.

For the purpose and scope of data collection and the further processing and use of data by the providers on their sites as well as a contact option and your rights and settings options for the protection of your privacy, please refer to the providers' data protection information.

https://www.facebook.com/policy.php

https://twitter.com/privacy

https://developers.google.com/+/web/buttons-policy

https://about.pinterest.com/de/privacy-policy

https://www.whatsapp.com/legal/#privacy-policy

Our online presence on Facebook, Google, Twitter, Instagram

Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. There we inform about our products and current special offers.

When you visit our online presence in social media, your data may be automatically collected and stored for market research and advertising purposes. So-called user profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. For this purpose, cookies are usually used on your end device. The visitor behaviour and interests of the users are stored in these cookies. This serves according to Art. 6 Para. 1 lit. f. DSGVO, this serves to safeguard our legitimate interests, which predominate in the context of weighing up interests, in an optimised presentation of our offer and effective communication with customers and interested parties. If you are asked by the respective social media platform operators for consent (permission) to data processing, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 para. 1 lit. a DSGVO.

As far as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy finding for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.

For detailed information on the processing and use of data by the providers on their websites, as well as a contact option and your rights and settings options for the protection of your privacy, in particular the option to object (opt-out), please refer to the providers' data protection notices linked below. Should you nevertheless require assistance in this regard, you can contact us.

Facebook: https://www.facebook.com/about/privacy/

The data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO, which you can view here:

https://www.facebook.com/legal/terms/page_controller_addendum

Google/ YouTube: https://policies.google.com/privacy

Twitter: https://twitter.com/de/privacy

Instagram: https://help.instagram.com/519522125107875

Possibility of appeal (opt-out):

Facebook: https://www.facebook.com/settings?tab=ads

Google/ YouTube: https://adssettings.google.com/authenticated

Twitter: https://twitter.com/personalization

Instagram: https://help.instagram.com/519522125107875

8. contact details and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent described therein;

in accordance with Art. 16 DSGVO, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;

in accordance with Art. 17 DSGVO, the right to demand the deletion of your personal data stored by us, unless further processing of the data is impossible.

- on the exercise of the right to freedom of expression and information;

- to fulfil a legal obligation;

- for reasons of public interest; or

- to assert, exercise or defend legal claims

is required;

in accordance with Art. 18 DSGVO, the right to demand the restriction of the processing of your personal data, insofar as

- the correctness of the data is disputed by you;

- the processing is unlawful, but you object to its deletion;

- we no longer need the data, but you need it to assert, exercise or defend legal claims; or

- you have lodged an objection to the processing pursuant to Art. 21 DSGVO;

pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party;

pursuant to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you may contact the supervisory authority at your usual place of residence or workplace or at our registered office for this purpose.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.

Data protection officer:

Rathenaustraße 4

51427 Bergisch Gladabch

+49 2204 5865871

Germany

info@backshop24.de

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Right of objection

Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant when weighing up the interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you may exercise this right at any time as described above. If processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation.

After exercising your right of objection, we will not further process your personal data for these purposes, unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. In this case we will not process your personal data further for this purpose. ********************************************************************